|Posted by owensoundnaturalhappinessguide on January 4, 2014 at 11:10 AM||comments (0)|
Importance of Social Media Platforms as a method of creating interest
in tourism online.
In the past, those that travelled either did it because they had heard about a destination, or they had free spirited nature and they packed up the car and left for places unknown. Now, with most travellers researching their destinations online before they leave a “look before you leap mindset,” there seems to be a real need for information online in regards to tourism.
How do they search though?
and what is the difference between a good online presence
and a weak one?
Content! and content alone! With the incorporation of photos on websites, flickr accounts, Tripadvisor accounts, Slideshow presentations, Facebook Pages and Groups, and Local Tourism Magazines, we can help those tourists that are planning a stay-cation to travel to some of the most interesting Ontario landmarks, events, and cultural destinations. We can help them imagine where they want to go by providing something tangible they can focus on. But it must play upon their own desires which may include: adventure, relaxation, comfort, peacefulness, etc.
The copy that we provide next to these photos should sound like a mix of a travel blogger and a passionate traveler sharing tips to others. That is where Social Media is heading, as it is personal, so keep it that way. Stay clear of corporate messages and classic press releases online, the readers can tell when you are just trying to sell to them.
Just share great information and ask for their stories as well as they visit your region. Ask questions, and keep in touch. Social Media as a corporate strategy ends up being a tool for customer service and going that extra step will bring tourists to your doorstep. Feature interesting videos on Youtube. It is not a television and as such, it was never intended for infomercials about your Region.
You will get better results with timeless videos that may turn viral that we all love. An example would be that of a ski video from some locals that are just having a good time, perhaps a fall, some laughing, then we laugh, then the video pans around the escarpment, and the Youtube Channel can point to your Region in the link section. Let tourists imagine themselves in situations without beating them over the head with how wondrous your Region is.
Finally, keep open minded and look for fresh perspectives. There is a great deal to offer, but if you keep trying to push something that tourists do not want, you can spend huge marketing dollars just to convert the way they think. Pass on that, just play upon the hidden strengths in your Region. No independent contractor study from a large marketing firm needed. Just ask local cab drivers and the tourists themselves where they are going and why. They will tell you, and you may find a tourist treasure in your own backyard. Wiarton Willie is a good example of that. We all know where the idea came from, but we don’t care. For some reason thousands of tourists visit him every year. Perhaps the movie groundhog day plays a part in our mental psyche, but it doesn’t matter why people show up, it is the fact that they do!
Send out information about what people really want to know!