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Social Media and Cause Related Marketing/ Fundraisers

Posted by owensoundnaturalhappinessguide on October 15, 2014 at 2:30 PM Comments comments (5)

Cause related marketing can be a very social experience.


Marketing to one's heart as opposed to one's pocketbook is ideal.  Large organizations have been doing this for quite some time with door knocking campaigns, telethons, and mailouts that request support in the form of money for a good cause.  

How does social media, and online presence

and the right image fit into this?


It is simple, a well written webpage that can be shared via social media is the new form of direct advertising when used by a non profit organization.  Facebook pages and Facebook events with appropriate PDF, or JPG files that can be downloaded are now becoming the norm.   Best practices in this category include using a graphically designed poster or brochure that has all of the pertinent information about the event being shared or the cause itself.


Sharing Photos of those involved become an important part of the cause as it shows community participation and due to having a "Tag" feature, they can be shared directly on the "Walls" of those that participated.  It is a great way to show appreciation for the involvement of those that donated their time, energy, or their hard earned dollars.


Having the Regular media share your Facebook event on their pages, over the radio, and in the paper is also a really good way to raise awareness of your cause.  Be sure to do this very early and repeatedly so that it becomes ingrained in the minds of those that have busy schedules.  You want people to be able to recall that there will be an event and why they should attend.  Mention the Facebook Page, The Location and always link to a website if possible as that is the best place to share even more information and to thank supporters of your cause.


Remember, SEO best practices may be used in the page, and having a link to a website means that if there should be a few thousand people that visit the site, Google may show preference to that content for the next year to come.  This is a practical solution to creating a well found website in Google searches.  Just be sure to resubmit the site and it's htlm sitemap the next year with new content or else it may be cached.

Causes are the reason for being social and social media is a great way to get that message across!

Justin Skultety -Tourism SEO



Social Media Platforms and tourism online.

Posted by owensoundnaturalhappinessguide on January 4, 2014 at 11:10 AM Comments comments (0)

Importance of Social Media Platforms as a method of creating interest

in tourism online.

In the past, those that travelled either did it because they had heard about a destination, or they had free spirited nature and they packed up the car and left for places unknown. Now, with most travellers researching their destinations online before they leave a “look before you leap mindset,” there seems to be a real need for information online in regards to tourism.


How do they search though?

and what is the difference between a good online presence

and a weak one?


Content! and content alone! With the incorporation of photos on websites, flickr accounts, Tripadvisor accounts, Slideshow presentations, Facebook Pages and Groups, and Local Tourism Magazines, we can help those tourists that are planning a stay-cation to travel to some of the most interesting Ontario landmarks, events, and cultural destinations. We can help them imagine where they want to go by providing something tangible they can focus on. But it must play upon their own desires which may include: adventure, relaxation, comfort, peacefulness, etc.


The copy that we provide next to these photos should sound like a mix of a travel blogger and a passionate traveler sharing tips to others. That is where Social Media is heading, as it is personal, so keep it that way. Stay clear of corporate messages and classic press releases online, the readers can tell when you are just trying to sell to them.


Just share great information and ask for their stories as well as they visit your region. Ask questions, and keep in touch. Social Media as a corporate strategy ends up being a tool for customer service and going that extra step will bring tourists to your doorstep. Feature interesting videos on Youtube. It is not a television and as such, it was never intended for infomercials about your Region.


You will get better results with timeless videos that may turn viral that we all love. An example would be that of a ski video from some locals that are just having a good time, perhaps a fall, some laughing, then we laugh, then the video pans around the escarpment, and the Youtube Channel can point to your Region in the link section. Let tourists imagine themselves in situations without beating them over the head with how wondrous your Region is.


Finally, keep open minded and look for fresh perspectives. There is a great deal to offer, but if you keep trying to push something that tourists do not want, you can spend huge marketing dollars just to convert the way they think. Pass on that, just play upon the hidden strengths in your Region. No independent contractor study from a large marketing firm needed. Just ask local cab drivers and the tourists themselves where they are going and why. They will tell you, and you may find a tourist treasure in your own backyard. Wiarton Willie is a good example of that. We all know where the idea came from, but we don’t care. For some reason thousands of tourists visit him every year. Perhaps the movie groundhog day plays a part in our mental psyche, but it doesn’t matter why people show up, it is the fact that they do!


Send out information about what people really want to know!

Use a Facebook Business Profile! Not a personal page!

Posted by owensoundnaturalhappinessguide on December 20, 2011 at 5:05 PM Comments comments (0)

Even though there are clear advantages to using personal profiles as Business Pages, it is a practice that is becoming frowned upon. 

A Facebook Personal account as a Facebook page is against Facebook Regulations, and soon they will be deleting these pages.  Also, they can be blocked, and reported as having broken the guidelines.

Why?  well, it seems these pages can invite us to applications on their own if the participant is using an application created from a developer that uses viral methods to advertise their application.  But what does this mean?  It means that these apps access our information and then try to suggest that our friends add the app as well. So, in essence these apps can spam your clients if you are using your Facebook personal page as a business.  It also means that you could potentially give an app all of your clients personal information.

What can be done to rectify the problem?  Use the Business pages provided as they are made for that, they have better functionality, and you can customize them.

If you have a problem creating a custom page, then consider using our services.

Justin Skultety- Tourism SEO


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